Phase A · Canonical public funnelV1 structure + V4 visual system
Guided trademark review
Protect your brand with a guided intake that recommends the right filing path first.
This direction is designed for people arriving from ads or social media who need clarity, trust, and an easy first step, not a wall of legal jargon or rigid package cards.
Plain-English guided intake
Filing-path recommendation before engagement
Built for ad traffic that needs confidence fast
Canonical landing-page priorities
1
Hero built for social / ad traffic
2
Trust and clarity before legal detail
3
Consult-first positioning instead of package-first pricing
4
V4 cream + law-firm blue visual system
5
Funnel handoff into the full intake experience
Recommendation: do not lead with package pricing. Lead with trust, consultation, and a quick intake that sorts the visitor into the appropriate service lane.
Step 1
Tell us about the brand
We start with simple questions about the name, logo, owner, and what the business actually offers.
Step 2
We determine the filing lane
The intake helps sort likely U.S. use, intent-to-use, or foreign-based review without forcing the client to know trademark jargon.
Step 3
You get the right next step
Instead of pushing every visitor into the same package, the funnel tees up the correct service lane and pricing path.
Recommended page structure
Hero: promise clarity and next-step guidance, not legal complexity.
Trust block: explain that the intake helps determine the right filing path and service lane.
How it works: 3-step consultative funnel with low-friction CTA.
Qualification layer: plain-English examples of who this is for and what information will be needed.
Pricing posture: mention that simple U.S.-based matters may qualify for a lower-cost lane, but present actual pricing only after intake triage.
CTA handoff: send the visitor into the full intake, not directly to checkout.
Pricing recommendation
Consult first, price second.
The landing page should not feel evasive, but it also should not force every visitor into a public package choice before you know whether the matter is a simple U.S. intake, an attorney-review matter, or a foreign-based filing path.
- • mention that service level depends on filing path and complexity
- • preview that some straightforward U.S. matters may qualify for a lower-cost option
- • surface the specific recommendation only after intake review
Example triage outputs
Good fit for fast-track review
Simple U.S.-based owner, clear mark, and straightforward goods/services can route to a lighter service lane.
Needs attorney review
Foreign filings, ownership complexity, wording issues, or edge-case use facts should trigger a higher-touch lane.
Not ready to file yet
Some visitors need education, evidence gathering, or launch planning before a filing recommendation makes sense.
Review notes
Ad traffic should land on one confident, low-jargon message.
The page should feel like a guided legal service, not a generic SaaS checkout.
The visual system should stay aligned with the cream + deep-blue V4 direction.
The intake should feel like the natural next step, not a context switch.